Landsdowne Property Group (“Landsdowne” or “the Group”), one of South Africa’s largest residential real estate managers and estate agency company says semigration to the Western Cape remains strong as people search for ‘quieter’ lifestyles.
The group continues to see increased sales and rentals in the Western Cape compared to other regions as many households in provinces like Gauteng and KwaZulu-Natal sell their properties to move to the Western Cape.
Jonathan Kohler, founder, and CEO of Landsdowne commented: “Semigration remains one of the key drivers in the Western Cape property market. Increasingly, more people, and businesses move to the region as it is perceived to have better run municipalities, have reduced load-shedding stages, and offer unrivalled lifestyles away from the hustle and bustle of Gauteng for example.”
Semigration – the movement of people from one province or city to another has been a trend even before the Covid-19 pandemic in 2020. With flexible working models enabling people to work from anywhere, many people saw this as an opportunity to move to other areas.
Data from Lightstone shows that the Western Cape continues to benefit from semigration as ratepayers seek better-governed municipalities with good infrastructure, governance, and unrivalled lifestyles. During 2019 and 2023, sales of properties priced between R100 000 and R20 million rose from 23% to 27%, while Gauteng saw sales fall from 43% to 29%. The Western Cape also recorded the highest increase in sales activity in smaller towns compared to Gauteng and KwaZulu-Natal.
Landsdowne is a sales and rental agency with over 35 000 apartments and freestanding clusters under management. As demand for property increases, the group reported successful property sales in areas including Blouberg, Sandown, Parklands, Parkland Norths and Sunningdale.
Kohler said these areas attract buyers and investors due to the lifestyle offering with sandy beaches, spectacular views of Table Mountain, good infrastructure, various amenities including schools, hospitals and medical facilities, entertainment, and shopping centres.
“Buyers are increasingly purchasing properties in secure estates and gated communities offering ‘quieter’ lifestyles to raise their families. We expect this trend to continue into the foreseeable future,” Kohler added.
In these suburbs, the group has sold one-bedroom apartments priced from R795 000 in Cape Town and achieved up to R3.195 million for three-bedroom spacious family homes in Sunningdale. Some of the properties have a cottage or flatlet for additional income.
Kohler said that it’s currently a buyers’ market and savvy purchasers and investors are snapping up properties that are priced in line with market conditions. Though interest rates are still high and keeping many potential buyers out of the market – those buying in the Western Cape are now getting better value for money.
He said the price a seller achieves in Gauteng may not necessarily be enough to buy the same house in the Western Cape. However, when the market improves, the Western Cape will likely recover more quickly than Gauteng.
“Capital appreciation or how much your property will increase in value annually is important when buying property. Apart from location, buyers should seriously consider areas expecting a lot of development in the next few years, as this will drive prices” Kohler advised.
Rentals
Kohler said high interest rates have benefitted the buy-to-let market. Demand for rental properties is high as many people cannot afford to buy property now. In some instances, this has resulted in rental growth, especially in the Western Cape where demand exceeds available supply.
According to the PayProp Rental Index for the fourth quarter of 2023, the Western Cape recorded year-on-year rental growth of 3.9%. Average rentals reached R10 118 – a R382 increase from 2022 – making the Western Cape the most expensive province to rent property. Tenant risk is also low with more than half of applicants falling within the minimum-risk bracket compared to 37.7% nationally.
Kohler said one-bedroom apartments in Cape Town make for a great investment with net rental yields of about 10.8%. “Generally, these types of properties are great buy-to-let property investments in South Africa as they are affordable and offer good value for money.”
In Sandown for example, we have successfully let one-bedroom apartments priced between R8 200 in established complexes to R11 500 per month for a unit in a new development, he said.
“As the search for better lifestyles continues, we expect the Western Cape will be a beneficiary of semigration – this will help increase sales and rental activities in the region,” added Kohler.Landsdowne Property Group (“Landsdowne” or “the Group”), one of South Africa’s largest residential real estate managers with over 35 000 apartments and freestanding clusters under management, says cutting interest rates would help stimulate the residential property market.
The South African Reserve Bank’s (SARB) started hiking interest rates in November 2021, and since May 2023, the bank has held rates steady at 8.25% following a cumulative 475 basis points increase.
Commenting on today’s interest rate decision, Jonathan Kohler, founder, and CEO of Landsdowne says: “The property market needs a cut in interest rate to stimulate and increase sale volumes.
“We continue to see increased activity especially in the Western Cape, mainly driven by semigration as many homeowners relocate from Gauteng and KwaZulu-Natal in search of quieter lifestyles.”
Data from Lightstone shows that the Western Cape continues to benefit from semigration as ratepayers seek better governed municipalities with good infrastructure, governance, and unrivalled lifestyles. During 2019 and 2023, sales of properties priced between R100 000 and R20 million rose from 23% to 27%, while Gauteng saw sales fall from 43% to 29%.
Kohler said buyers are increasingly purchasing properties in secure lifestyle and gated communities. “We are also seeing rising demand for rental properties – and this bodes well for the buy-to-let market.”
Landsdowne, which was recently appointed as asset managers for Orlando Towers Estate, the first sectional title and lifestyle development in Soweto, says many residents at this estate are first-time buyers which speaks to the importance of home ownership even in a difficult market.
“There is huge demand for property especially from first-time buyers – an interest rate cut will see an influx of these and other buyers back into the market.”