WHY QUALIFIED RENTAL AGENTS ARE KEY TO MAXIMISING RETURNS IN A RECOVERING PROPERTY MARKET

Landsdowne Property Group, one of South Africa’s largest residential real estate managers and estate agencies, says using a qualified rental agent is a game-changer in the rental market. Securing the right tenant at the right price is crucial to maximising return on investment.

As the rental market recovers and confidence returns, the group encourages investors and landlords to enlist expert agents to secure the right tenants. According to the PayProp Rental Index for Q4 2024, rentals have increased by 5.2%, with average rents in South Africa exceeding R9 000 per month for the first time.

Jonathan Kohler, Founder and CEO of Landsdowne commented:

“A qualified rental agent is essential for guiding investors and landlords through the leasing process, ensuring smooth transactions and protecting their investments. With a deep understanding of market dynamics, these experts offer valuable insights into property pricing, helping attract and retain tenants.”

Kohler said qualified rental agents handle the heavy lifting for investors and landlords, allowing them to focus on their businesses. By removing the guesswork, agents ensure the right tenants are placed, rent is collected promptly and lease agreements are managed efficiently, among other essential services.

Since its founding in November 2006, Landsdowne Property Group has built a reputation for delivering professional service, becoming a trusted partner for its clients.

With offices in Johannesburg, Steyn City, Cape Town and KwaZulu-Natal, the Group has earned 12 International Property Awards. These accolades include titles such as Best Letting Agency in South Africa at both the African and Arabian Property Awards, as well as Best Lettings Agency at the International Property Awards.

At the prestigious International Property Awards ceremony held at London’s Savoy Hotel on 20 February 2025, Landsdowne was awarded with the titles of Best Rental Agency in Africa and Best Rental Agency in the World.

“We are truly honoured and humbled to receive these prestigious awards at the International Property Awards ceremony. Being recognised as the Best Rental Agency in Africa and the Best Rental Agency in the World is a testament to the hard work, dedication and expertise of our entire team at Landsdowne.

“These accolades reflect our commitment to excellence in the property industry and our relentless pursuit of delivering the highest level of service to our clients. I would like to thank our valued clients, partners and staff for their continued trust and support and we look forward to achieving even greater success in the future,” said Kohler.

Kohler provides five reasons why investors and landlords should use a qualified rental agent:

1. Expert pricing and market insights: Rental agents understand local market trends, enabling them to price properties accurately and attract high-quality tenants.
2. Tenant screening and risk mitigation: Agents use industry-standard tools to vet potential tenants, minimising risks like late payments, property damage and disputes.
3. Time-saving: From advertising to conducting viewings and negotiating leases, agents handle time-consuming tasks, allowing landlords to focus on other priorities.
4. Legal expertise and compliance: Rental agents ensure all rental agreements comply with local laws, helping landlords avoid costly legal issues.
5. Property management and maintenance: Agents offer full property management services, including maintenance coordination and tenant communication, ensuring the property remains in good condition.

“As the rental market recovers, partnering with a qualified rental agent is essential for investors and landlords aiming to maximise returns.

Landsdowne Property Group’s proven track record and industry accolades underscore the value of professional agents in ensuring efficient, compliant leasing. By relying on their expertise, investors and landlords can protect their investments and focus on growing their businesses,” added Kohler